Arguably the term “chic” entered Mexican tourism vocabulary with the opening of Villa del Sol back in 1978. Fast forward 200, the chic beach resort is back, reincarnated into The Tides Zihuatanejo in 2007.
A make-over that couldn’t come from more able hands – hip hotel creators Kor Hotel Group (who put Viceroy Palm Springs and Avalon Beverly Hills on the map). While staying true to the hotel’s soul, keeping some of the original folk-art, they modernized the design with white-on-white linens and upholstery, and couples-size infinity pools on the suite terraces.
Hipster central comes to Zihuatanejo. Streams trickle beneath bridges and beside bamboo groves between the adobe-inspired buildings that house the resort’s 72 guest rooms; softly lit trails lead to the beachfront restaurant and bar, La Marea. A roped-off area provides privacy on busy Playa la Ropa, and beach butlers ferry tanning products, pre-loaded iPods, and cocktails to lounging guests. The small spa, remodeled in late 2007, features marine-derived sustainable wellness products by Osea and offers signature treatments such as hot lava-shell massages.